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"Every once in a very while a magazine comes along that enables you to question the means by which things are. This may be the book. Deepak Malhotra allows one to glimpse a realm of your own making with no limits and barriers that others create. An excellent read."
--Stephen R. Covey, author of The 7 Habits of highly Effective People and The Leader in Me
"A magnificent story using a powerful message. As somebody that has encouraged scores of professionals into breaking over the maze and defining their particular pursuits, I have found this to be a gem of a book. A must-read."
--Vinod Khosla, cofounder and former CEO and Chairman, Sun Microsystems, and founder, Khosla Ventures
"Deepak Malhotra tackles our assumptions about business and life with humor, zest, and wisdom in this delightful fable. If you've ever rankled at the thought of being merely another mouse in the maze, this is it for you."
--Daniel H. Pink, author of Drive and Another Mind
"An excellent book with sound lessons on the way to change our circumstance that will create new realities in your personal and professional lives."
--Deepak Chopra, Adjunct Professor, Kellogg School of Management, and coauthor of War in the Worldviews
"A book which will inspire the imagination of mice and managers. A formula for breaking out in the maze and creating new realities in life along with business."
--Barry Nalebuff, Milton Steinbach Professor, Yale School of Management; cofounder, Honest Tea; and coauthor of Thinking Strategically, The Art of Strategy, and Why Not?
With greater than twenty-five million copies in print, Who Moved My Cheese? has become a phenomenon. It does offer some reasonable advice about adapting to change. It’s certainly factual that some from the events shaping us are beyond our control, and rather than struggling against them we should adapt and move on. But for all its good intentions, it ultimately advises us to unquestioningly accept our circumstances without exploring any possible alternatives—like mice in the maze mindlessly chasing after cheese.I Moved Your Cheese takes a different point of view and provides an alternative approach. Harvard Business School professor and bestselling author Deepak Malhotra tells an inspiring story about a brand new generation of mice who commence to challenge assumptions and ask important questions. Rather than just accepting their situation and dutifully chasing the cheese, Max, Zed, and Big begin looking deeper, examining and reassessing what they’ve been told are their limitations, and hang in the market to chart a fresh course.Innovation, entrepreneurship, creativity, problem solving, and business growth— at the same time as personal growth—depend on the power to challenge accepted notions, reshape the environment, and play by the different group of rules: our own. We are not powerless to change our circumstances. We can control our destiny. By ana- lyzing our assumptions about the limitations we appear to face, we can, like Max, Zed, and Big, discover how to overcome them. But first we must see the ways we unknowingly hold ourselves back. As Zed explains to Max, “The problem isn't how the mouse is inside the maze but that the maze is inside mouse.”

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